Last updated: 14.01.2026

At Made with love by Lupes, we are committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, store, and protect your personal data in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

1. Who We Are

Business name: Made with love by Lupes
Email: lucy@madewithlovebylupes.co.uk
Location: United Kingdom

For the purposes of data protection law, Made with love by Lupes is the “data controller” of your personal data.

2. Information We Collect

We may collect and process the following personal data:

Identity details: Name

Contact details: Email address, phone number, billing and delivery address

Order information: Jewellery purchased, order history, delivery details

Payment information: Payments are processed securely by third-party providers; we do not store card details

Technical data: IP address, browser type, device information, and cookies

Marketing preferences: Your preferences if you opt in to receive marketing communications

3. How We Use Your Personal Data

We use your data to:

Process and fulfil jewellery orders

Communicate with you about orders, returns, or enquiries

Improve our website, products, and customer experience

Send marketing emails where you have given consent

Meet legal, tax, and accounting obligations

4. Lawful Basis for Processing

Under UK GDPR, we process your personal data on the following lawful bases:

Contract – to fulfil your order

Consent – for marketing communications

Legal obligation – for tax and accounting records

Legitimate interests – to improve our services and website

5. Sharing Your Data

We only share your data where necessary, including with:

Payment processors

Delivery and courier services

Website hosting and analytics providers

All third parties are required to keep your data secure and use it only for specified purposes.
We do not sell your personal data.

6. Cookies

Our website uses cookies to ensure proper functionality, analyse traffic, and improve user experience. You can manage or disable cookies via your browser settings. For more details, please see our Cookie Policy [if applicable].

7. Data Security

We take appropriate technical and organisational measures to protect your personal data against unauthorised access, alteration, disclosure, or destruction. While we strive to protect your data, no online system is completely secure.

8. How Long We Keep Your Data

We retain personal data only for as long as necessary to fulfil the purposes outlined in this policy, including legal, accounting, or reporting requirements.

9. Your Data Protection Rights

Under UK data protection law, you have the right to:

Access your personal data

Request correction of inaccurate data

Request erasure of your data

Object to or restrict processing

Withdraw consent at any time

Request data portability

You also have the right to lodge a complaint with the Information Commissioner’s Office (ICO) at www.ico.org.uk.

To exercise your rights, contact us at lucy@madewithlovebylupes.co.uk

10. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy policies or practices of external sites.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated date.

12. Contact Us

If you have any questions about this Privacy Policy or how we handle your data, please contact:

Email: lucy@madewithlovebylupes.co.uk
Business name: Made with love by Lupes
UK-based business